1. Choose markets and traffic sources
Decide which countries you will target and how you will bring visitors: SEO, paid social, push and pop networks, in-app, Telegram and so on. Gambling advertising is regulated differently in each country, and many ad platforms restrict it — check both before you spend money.
2. Check licences
Promote brands that are licensed in the markets you target. In regulated markets, advertising an unlicensed operator can break the law and get your accounts or domains blocked.
3. Shortlist programs
Use the casino affiliate programs hub to compare commission models, minimum payout and payout frequency. Each program page shows the date of the last update.
4. Read the terms
Before you sign, read the program’s terms for: the net revenue formula, negative carryover, CPA qualification, hold, traffic restrictions (brand bidding, incentivised traffic) and the list of restricted countries.
5. Register and agree the deal
Register on the program’s own affiliate site, talk to your affiliate manager and get the agreed deal confirmed in writing. Start with a test volume and track results with your own tracker.